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Amazon Basic Masterclass SEO Listing Optimization

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About Course

πŸ“š Course Overview:

Start your Amazon Virtual Assistant journey with the essential skill every Amazon seller needsβ€”Amazon SEO! πŸš€

This beginner-friendly course is designed to help aspiring VAs learn how to optimize product listings so they rank higher in search results and generate more sales. With simple explanations, real examples, and actionable strategies, you’ll gain the confidence and skills to support clients effectively and stand out in the competitive VA industry.

This is a basic course that will guide you step by step, giving you a strong foundation in Amazon SEO and the practical skills you need to kickstart your career as an Amazon Virtual Assistant.

🎯 What You’ll Learn

  • What Amazon SEO is and why it matters
  • How to find the right keywords using Helium 10, Brand Analytics, and AI tools
  • Writing effective product titles, bullet points, and descriptions
  • Optimizing backend search terms the right way
  • Tracking and analyzing keyword performance

πŸ‘©β€πŸ« Who This Course Is For

  • Aspiring Amazon Virtual Assistants
  • Beginners curious about how Amazon search works

πŸ“Š Difficulty Level: Beginner

πŸ•’ Schedule & Duration

  • Duration: ~20 hours (2 weeks)
  • Monday to Friday
  • Class Time: 7:00 PM – 9:00 PM (2 hours per day)
  • Conducted via Zoom

🎁 Course Inclusions
βœ… Training Certification
βœ… Access to exclusive tools (Helium 10, Brand Analytics & more)
βœ… Live training sessions + recorded classes
βœ… Lifetime access to our Student Portal (modules & pre-recorded videos included)
βœ… Exclusive GC Community for job referrals
✨ Bonus: Possible Client Matching with Seller R Agency

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What Will You Learn?

  • As a beginner in Amazon SEO. You will learn the fundamental strategies to help products rank higher in Amazon search results. This includes understanding how Amazon’s A9 algorithm works and how to optimize product listings to increase visibility and drive sales.
  • Keyword Research: How to find and use the most relevant keywords that customers are searching for.
  • Backend Keywords: Where to place hidden search terms to support discoverability without cluttering the listing.
  • Competitor Analysis: How to study top-performing competitors to identify what’s working in their listings.

Course Content

WELCOME TO AMZ VA ACADEMY
✨ AMZ VA Academy Story Coach Reymar’s VA journey began in 2019, and after months of dedication, he eventually left the corporate world to pursue his Amazon VA career full-time. In 2023, he founded his first agency, where he faced challenges in hiring the right people and experienced setbacksβ€”but he never gave up. By 2024, he transformed his passion into a mission, going live daily on TikTok to raise awareness and inspire aspiring VAs. With the support of his former client and colleagues, he developed a comprehensive Amazon VA course, officially launching the first student batch on August 12, 2024. Today, AMZ VA Academy stands as a platform built on resilience, continuous learning, and passionβ€”empowering aspiring Virtual Assistants with the skills, confidence, and opportunities to thrive in the Amazon VA industry. 🎯 Mission To train and equip aspiring e-commerce Virtual Assistants by providing access to resources, knowledge, tools, mentorship, and real-world experienceβ€”helping them successfully launch and grow their careers in the e-commerce industry. 🌍 Vision To build a beginner-friendly e-learning center that provides equal learning opportunities and becomes a trusted platform where anyone can learn with confidence. We envision a supportive environment where aspiring e-commerce Virtual Assistants are equipped with the right tools, knowledge, and experience to become Rockstar VAsβ€”capable of confidently supporting international clients and thriving in the fast-paced, ever-changing world of e-commerce. 🌟 Our Core Values Purpose We aim to help aspiring Virtual Assistants unlock greater opportunities in the e-commerce industry. Inclusivity We foster a beginner-friendly and fair learning environment that welcomes everyone to learn, grow, and succeed. Empowerment We equip our students with the right tools, knowledge, and mindset to become confident and capable Virtual Assistants. Continuous Learning We embrace change and adapt to the fast-evolving e-commerce landscape through ongoing learning and innovation. Community & Support We cultivate a strong support system where mentors and learners collaborate, encourage one another, and grow together. Excellence We are committed to delivering high-quality training and real-world experience that prepares our students to meet global standards.

  • Meet Your Coach
  • KPI Evaluation and Client Matching with Seller R Agency
  • What is Amazon E-commerce
  • Types of Amazon Virtual Assistant (VA) Jobs

WEEK 1: MASTERING AMAZON SEO – HOW IT WORKS AND WHY IT DRIVES SALES
πŸ“š Week 1: Course Orientation & Amazon SEO Foundations In Week 1, students will be introduced to the structure of the masterclass, the objectives of the Amazon SEO Listing Optimization training, and what to expect during the internship program. The live sessions will guide students step-by-step through the fundamentals of SEO listing optimization: πŸ”Ή Day 1 – ASIN Data Gathering Learn how to collect and analyze ASIN data to understand product performance, sales history, and market trends. πŸ”Ή Day 2 – Competitor Analysis Discover how to evaluate competitors’ strategies, identify gaps, and find opportunities for improvement. πŸ”Ή Day 3 – Keyword Research Master the use of keyword research tools to identify high-ranking, relevant, and profitable search terms. πŸ”Ή Day 4 – Listing Optimization Apply SEO techniques to craft optimized titles, bullet points, and product descriptions that drive visibility and conversions. πŸ”Ή Day 5 – Compliance & Advanced Optimization Enhance listings by ensuring Amazon compliance and strategically incorporating recommended search terms for maximum ranking impact. 🎯 By the end of Week 1, students will have a strong foundation in SEO listing optimization, a clear understanding of the course goals, and the confidence to take on their responsibilities as future Amazon SEO VAs.

WEEK 2 INTERNSHIP: TOOL UTILIZATION & PERFORMANCE MONITORING
Summary: During the internship phase, students are divided into groups to apply what they’ve learned using real Amazon tools (e.g., Helium 10, Amazon Seller Central). Each group will take turns demonstrating tool usage while others observe. After each session, a feedback and reflection discussion helps reinforce learning through peer review and shared insights. The goal is to build confidence, improve navigation skills, and develop critical thinking around Amazon listing optimization, keyword research, and performance tracking. Day 2: Group B Activity Group B uses the tools in a live walkthrough. Other groups observe and take notes. Observation Review & Feedback Session ➀ Discuss strengths and areas for improvement. Guided Reflection Question: β€œWhat did Group B do well? What can be improved?” Day 3: Group C Activity Group C takes over the tool navigation. Other groups observe. Post-Activity Feedback & Reflection Optional Mid-Week Check-In: ➀ Are students applying lessons from previous observations? Day 4: Group D Activity Group D performs the tasks using the tools. Others observe and provide feedback. Class-Wide Discussion: ➀ Are we seeing consistent improvement? ➀ What techniques are working best? Day 5: Group E Activity + Synthesis Group E executes the tool tasks. Other groups observe. Final Feedback Round Compare Approaches & Outcomes: ➀ Which strategies worked best across groups? ➀ What patterns were observed? Final Takeaway Question: β€œWhat would I do differently when it’s my turn next time?”

ONLINE PORTFOLIO OPTIMIZATION
In today’s digital marketplace, having a well-organized and professional online portfolio is essential for Amazon Virtual Assistants. Your portfolio serves as your resume - it showcases your skills, tools, and past work that demonstrate your value to potential clients. In this module, you will learn how to structure, optimize, and present your online portfolio effectively to attract Amazon sellers. We'll cover the key elements of a strong VA portfolio, including work samples, tools mastered, testimonials, and a compelling bio - ensuring you stand out in a competitive VA market.

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Student Ratings & Reviews

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I want to thank AMZ Academy, especially Coach Edelyn Pawig, for dedicating her time to teaching us Amazon SEO. As a beginner, I found the step-by-step lessons clear and easy to follow, which made the learning process enjoyable. I gained valuable knowledge and confidence, and I highly recommend this training to anyone who wants to enhance their Amazon skills.