Amazon Masterclass PPC Management

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₱3,999.00 ₱7,999.00
  • Beginner
  • 0 Total Enrolled
  • 20 hours Duration
  • July 14, 2025 Last Updated
  • Certificate of completion

About Course

Want to drive traffic and sales to your Amazon listings with ads that work?

This beginner-friendly course is designed for aspiring Amazon sellers and VAs who want to master Amazon PPC (Pay-Per-Click) Advertising—even without any prior marketing experience.

Using step-by-step walkthroughs, live campaign setups, and real examples, you’ll learn how to create, launch, and manage ad campaigns that get results. From understanding the different ad types to navigating the Amazon Ads Manager, you’ll gain confidence in using advertising to grow your brand or support clients.

What You’ll Learn:

  • What is Amazon PPC and how it works
  • Types of ads: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV
  • How to set up your first Amazon PPC campaign
  • Keyword targeting: Manual vs. Automatic
  • How to monitor and improve ad performance (ACoS, CTR, RoAS)
  • Basic campaign optimization techniques
  • Introduction to tools like Helium 10, Brand Analytics, and Amazon Ads Console

Who This Course Is For:

  • Aspiring Amazon VAs or PPC specialists
  • Beginners starting their Amazon selling journey
  • Freelancers looking to offer Amazon PPC as a service
  • Anyone curious how Amazon advertising helps boost product sales

Course Includes:

  • Training Certification
  • Hands-on access to tools like Helium 10, Brand Analytics & more
  • Exclusive GC Community for job referrals and support
  • Live interactive sessions + recorded replays
  • Lifetime access to all materials via our student portal

Total Duration: 20 Hours Live Training

Monday to Friday 7:00 PM to 9:00 PM (2 hrs/day)

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Course Content

WELCOME TO AMZ VA ACADEMY
We’re excited to have you here! At AMZ VA Academy, you're joining a supportive community committed to helping you grow into a skilled and confident Amazon Virtual Assistant. Whether you're a beginner or looking to specialize, our hands-on training and expert coaching will equip you with real-world knowledge - with a strong focus on Amazon PPC Campaign Management. 📊 What You’ll Dive Into: How Amazon Ads work and why PPC is crucial for product visibility Campaign structure: Sponsored Products, Brands, and Display Ads Keyword targeting, bidding strategies, and match types Real-time analysis and optimization for better ROI Using tools like Amazon Ads Console and Helium 10 With the right strategies and practical experience, you’re one step closer to becoming an in-demand Amazon PPC Specialist. Your journey starts now - let’s scale success together!

  • Welcome Future Amazon Virtual Assistants!
  • What is Amazon Virtual assistant job
  • Introduction to Weekly Review & KPI Feedback

WEEK 1: INSIDE AMAZON PPC – LEARN HOW SPONSORED ADS REALLY WORK
In this topic, students will be introduced to the fundamentals of Amazon Pay-Per-Click (PPC) advertising. You'll learn how Sponsored Ads work, why they’re essential for product visibility, and how Amazon's ad auction system determines which products get shown to customers. This session lays the foundation for campaign strategy, showing how PPC supports organic growth, boosts brand awareness, and directly impacts sales performance. ✅ Key Concepts Covered: Introduction to Amazon Sponsored Products, Sponsored Brands, and Sponsored Display How Amazon PPC works (ad auctions, bids, impressions, and clicks) When and why to use PPC campaigns Difference between automatic and manual campaigns Real examples of successful PPC ads and campaign setups By the end of this session, students will understand the purpose and mechanics of Amazon PPC and how it supports overall business growth on the platform.

WEEK 2 INTERNSHIP: TOOL UTILIZATION & PERFORMANCE MONITORING
In Week 2 of your internship, you'll apply what you’ve learned by using real Amazon PPC tools to create, monitor, and assess Sponsored Ad campaigns. Each group will take turns managing mock or real PPC campaigns while others observe, analyze, and provide feedback. This hands-on internship is designed to help you build confidence in tool navigation, campaign setup, and performance analysis. The focus is on practical experience — launching campaigns, adjusting bids, reading reports, and optimizing for better ad performance. 🛠 Internship Activities Breakdown Day 2: Group B Activity Group B sets up and reviews Amazon Sponsored Product campaigns. Other groups observe strategy, keyword targeting, and campaign structure. Feedback Session: What worked? What can be improved? Reflection Prompt: “Did Group B’s choices align with best practices?” Day 3: Group C Activity Group C takes the lead in managing PPC ads. Other groups observe bid settings, keyword match types, and campaign structure. Post-Activity Feedback & Review Check-In: Are students applying insights from previous days? Day 4: Group D Activity Group D executes their campaign strategy using Amazon Ads tools. Others observe, ask questions, and provide real-time suggestions. Class Discussion: Are campaigns improving daily? What patterns are showing? Day 5: Group E Activity + Synthesis Group E sets up campaigns and runs mock optimizations. Other groups observe and evaluate. Final Feedback Round Synthesis Discussion: Compare strategies across groups. What made a campaign stand out? Final Takeaway: “If I were launching a real campaign, what would I do differently?”

ONLINE PORTFOLIO OPTIMIZATION
In today’s digital marketplace, having a well-organized and professional online portfolio is essential for Amazon Virtual Assistants. Your portfolio serves as your resume - it showcases your skills, tools, and past work that demonstrate your value to potential clients. In this module, you will learn how to structure, optimize, and present your online portfolio effectively to attract Amazon sellers. We'll cover the key elements of a strong VA portfolio, including work samples, tools mastered, testimonials, and a compelling bio - ensuring you stand out in a competitive VA market.

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At AMZ VA Academy, our mission is simple: to empower aspiring Virtual Assistants with practical, real-world skills.

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